Airline Guitars "White Stripes" Contest

To celebrate the release of the ultimate guitar player's movie "It might get loud" Say What! created the "Play his lick" contest.

 

Guitar players were invited to post their rendition of the White Stripes' anthem "Seven Nation Army" on YouTube for a chance to win an Airline guitar like Jack.

 

This campaign included:

• international advertising
• online targeted marketing
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