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Coffee Culture Comes to Stouffville
Say What! is proud to announce the official opening of our
new sister corporation “For
the Love of Jo Coffee House Corp.”
"For the Love of Jo" is a new funky coffee house located
in the centre of Stouffville at 6308
Main Street in a 130 year old building. It will be operated and
managed by Say What! co-founder Jo Ivens, with Grant acting as the
curator of the art gallery.
What does coffee have to do with branding? Everything. This was an
amazing opportunity for the creative team of Say What! to demonstrate
how we can create a new business from scratch.
The brand positioning “For the Love of Jo” is a fun community
oriented coffee house that will become the cultural hub for music
and art in a growing small town just north of Toronto. The coffee
house brings together all of the interests of Say What! principles
Grant and Jo; music, art and community involvement.
The coffee house is fun, unique and offers a wide selection of great
Fair
Trade/organic coffees and whole beans, espressos, cappuccinos,
organic teas, ice caps, along with a large selection of tasty baked
treats
and unique brands including Boylans Vintage Pop, Izze Juices, Badoit
& Fiji Water.
The
For the Love of Jo Art
Gallery’s June/July show is on the walls and features a
great selection of different styles from four local artists Jan Dolby,
Sarah Kennedy, Valerie Ashton and Grant Ivens.
Say What! has been responsible for all points of creation including
marketing plan, the positioning, branding, interior design, furniture
design, signage, promotion and online marketing.
Our official launch party is this Saturday June 17 from 9:00am till
6:00pm and will include live musical performances by The Family Quarles
and the Slime Dogs and friends, Mayor Sue Sherban, coffee samplings,
colouring contests, a Vespa display and special guests. We hope you
will be able to drop in at our opening or whenever you get a chance
to visit Stouffville.
Thanks to everyone who has helped bring this incredible project to
life. Grant, Jo and the Say What! and For the Love
of Jo team |
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