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Case Study: Eastwood Guitars

Objective:
To increase the profile of this Vintage Guitar Manufacturer.

Solution:
Say What! created the ongoing marketing campaign based on the “radical vintage remakes” positioning:

  • "Mr. Guitarhead" winter campaign
  • "Mr. Guitarhead" & "Play Different" campaigns
       (click here to view banner ads)
  •   Displays
  •   Mini catalogue
  • “20 top models” ad
  • “Time for a different guitar” ad
  • “What’s it like?” ad


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