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Case Study: Crayola

Objective:
To develop an ongoing brand re-positioning for product and promotional usage.

Solution:
The re-alignment of the Crayola branding targeting the current attitude of target audience, kids from 3 - 12 years old. This branding program has involved Say What! in the positioning, imaging and product development of such programs as:

  • Costco Marker & Pencil Kits
  • SpongeBob Light Up Tracing Desk
  • Nickelodeon licensed products
  • "Water Adventure" promotion
    		•
  • Paper product line
    		•
  • "Spider-Man 2 Paint-ems and Silly Putty"
    		•
  • "Velvet Visions"
    		•
  • "Window Writers" website. Visit website.
    		•
  • "Spider-Man 2 Velvet Visions" gift set
    		•
     
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